OUR STORY

ABOUT
EXPRESSIONS
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Who Are we?

Building a high-performance professional beauty brand.

EXPRESSIONS was founded in 1990 by Dr. Theresa Chew, a pioneer in professional beauty care.

From the beginning, the brand has been guided by a simple yet powerful philosophy: natural wellness combined with scientific efficacy.

EXPRESSIONS brings professional, diversified spa-level treatments into everyday life, making natural skincare and holistic body care a part of modern home rituals.

Through this approach, the brand continues to share the joy and healing that come from caring for both skin and body.

The Expressions Beauty Team

BRAND VALUE PROPOSITION

EFFECTIVE+BEAUTY HAS NO LIMITS=PLEASURE

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    EFFECTIVE

    Efficacy is achieved through precise identification of consumer needs and concerns, delivering comprehensive professional-grade solutions.

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    BEAUTY HAS NO LIMITS

    EXPRESSIONS continues to advance scientific research and limitless innovation in personal care, sharing the true essence of healthy beauty.

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    PLEASURE

    EXPRESSIONS enhances the senses through fragrance, ingredients, packaging, and design, creating a multi-sensory experience that lets beauty radiate from within.